Thursday, January 31, 2013

ALLOCATED GOLD THE SWISS BANKS LATEST PLOY

ALLOCATED GOLD THE SWISS BANKS LATEST PLOY

Please find below an excerpt from a King World News interview with Egon Von Greyerz of Matterhorn Asset Management, Zurich, which puts into perspective the recent announcement that Swiss banks now offered allocated accounts for precious metals:


“A couple of days ago Swiss banks came out with a major PR campaign offering allocated gold and silver accounts. Well,  that’s nothing new, they have always done that. The banks are worried that more and more investors are taking gold outside of the banking system.
So now the banks are telling investors these allocated accounts are safe and would not be included in any bankruptcy. But the bottom line is this gold and silver will be encumbered, and maybe even owned by central banks who will claim it back one day.
We must remember history. Look at Lehman, MF Global, Sentinel. These companies, which all collapsed, had allocated and segregated assets. These assets were used as security for their credit lines. Therefore investors did not get their money back.
The two major banks leading this campaign in Switzerland, UBS and Credit Suisse, represent 600% of Swiss GDP. This exposes the entire Swiss banking industry. So investors should not participate in that program.”
The only truly safe way to own gold is physical bullion, completely outside the banking system, in a secure location, not subject to liens, encumbrances, re-hypothecation and misleading advertising, by the same banks that brought us Libor fraud etc.


Monday, January 28, 2013

CURRENCY WARS, LEAD TO FALLING LIVING STANDARDS


CURRENCY WARS, LEAD TO FALLING LIVING STANDARDS


Please find below a link to a recent Financial TV interview between myself and Doireann McDermott of Dukascopy TV, discussing:

The ongoing currency war, with countries embarking on competitive devaluation of their currencies; the outcome of inflation and falling standards of living for the many.

To listen to the broadcast please click on the link:

http://www.dukascopy.com/tv/#94009

Dukascopy Bank SA offers direct access to the Swiss Foreign Exchange Marketplace. This marketplace provides the largest pool of ECN spot Forex liquidity available for banks, hedge funds, other institutions and investors.

The Swiss Forex Marketplace (SWFX) is the technological solution for Forex trading utilizing a centralized-decentralized marketplace model. Its successful launch is the result of home-made IT solutions and close cooperation with selected banks and other financial institutions.

I am very pleased that thanks to Dukascopy TV, my message is reaching an ever wider audience.

Thursday, January 24, 2013

GOLD REPATRIATION, PRICE RIGGING, WINNERS AND LOSERS


GOLD REPATRIATION, PRICE RIGGING, WINNERS AND LOSERS

Please find below a link to a recent Financial TV interview between myself and Doireann McDermott of Dukascopy TV, discussing:

The recent move by Germany to repatriate part of their gold reserves; other countries and central banks which have done this currently or in the past; the paradox that despite exploding demand the paper price of gold is not rising; the harsh reality of market manipulation in the precious metals market, and the winners and losers in this rigged game.

To listen to the broadcast please click on the link:

http://www.dukascopy.com/tv/#93785

Dukascopy Bank SA offers direct access to the Swiss Foreign Exchange Marketplace. This marketplace provides the largest pool of ECN spot Forex liquidity available for banks, hedge funds, other institutions and investors.

The Swiss Forex Marketplace (SWFX) is the technological solution for Forex trading utilizing a centralized-decentralized marketplace model. Its successful launch is the result of home-made IT solutions and close cooperation with selected banks and other financial institutions.

I am very pleased that thanks to Dukascopy TV, my message is reaching an ever wider audience.

Thursday, January 17, 2013

THE "GOLD IS IN THE POST"

THE "GOLD IS IN THE POST"


  1. A ton of gold is a cube, which measures 37.5 x 37.5 x 37.5 cm, smaller than a standard kitchen microwave.
    Thus the entire 3,000 or so ton stack of Gold owned by Germany, would fit comfortably into the living / dining room of a normal family house.
    We are to believe that this gold, held in the most secure vaults in the world, has never been audited since the 1950′s?
    Now we learn that only 300 tons will be delivered to Germany over 7 years. A Boeing 747 Cargo plane has a payload of 100 tons, so why not deliver over 3 days?
    The proposed delivery represents less that 1 ton per week, and this whole story is the strongest indicator yet that the physical gold supposedly in the Fed vaults does not exist.
    Dont worry Angela, the "gold is in the post”


Wednesday, January 16, 2013

10 Business Challenges Every Entrepreneur Must Face When Building a Business From Scratch

Are you an entrepreneur? If you are, then I believe you will familiar with the pattern or business challenges faced when starting and building a business from scratch. If you are not an entrepreneur but you dream of becoming one someday, then I think you will find this article worthwhile.






Why am I writing on such a topic? I decided to write on the "10 business challenges every entrepreneur must face when building a business from scratch" to give entrepreneurs a glimpse of what to expect when they set out to start a new business venture. I am not writing to show my writing skills. Moreover, I am not a professional writer; I am an entrepreneur and investor to the core. I simply write to share my knowledge on building a business with anyone who is willing to learn.


Business


This article is not meant to discourage or scare you from going into business. Instead, I wrote this article to prepare and highlight you on the business challenges to expect and how to handle them. Just as the popular saying goes:



10 Business Challenges Every Entrepreneur Must Face When Building a Business From Scratch


"He that is prepared has half won the battle."

Below are 10 Business Challenges Every Entrepreneur Must Face When Building a Business from Scratch:

1. Developing the Vision and Idea:

This is usually the first challenge faced by every entrepreneur. Finding the right business opportunity or creatively developing an idea is certainly not an easy task. I call "Envisioning the idea" the first true task of an entrepreneur. As an entrepreneur, you must develop the ability to see what others cannot see. While others see problems, you must see opportunities.

But seeing opportunities is just the first task. The main challenge is going to be your ability to forge that opportunity into a business idea. I see this as a business challenge because the process of transforming opportunities into business plans is like trying to turn lead into gold. I call it the process of "Creating Value out Of Nothing." If you are not an entrepreneur, you might not be familiar with the process. The process of:

- Identifying a problem

- Seeing an opportunity in the problem

- Coming up with a solution

- Developing your opportunity into a business idea

- Integrating your solution into the business plan

Another way "developing the vision and idea" will be a business challenge is that an entrepreneur must sometimes assume the role of a sorcerer. Let me explain in detail. While others dwell in the past and present, an entrepreneur must envision and forecast the future. An entrepreneur must always be ahead of his time or else he might lose his relevance. He must have the ability to bring into present what is yet to be. Let me give you some practical illustrations:

In the late 70s and early 80s, while IBM saw increase in demand for their mainframe computers, Steve Jobs envisioned a personal computer in every home and Bill Gates envisioned the need for easy to use software for personal computers.

While everyone saw humans flying as an impossibility, the Wright brothers envisioned a flying machine.

Back in those days when cars were custom made and exclusively for the rich, Henry Ford envisioned affordable cars for the masses.

I believe with these few examples, my point is clear. Developing the vision and idea is the first true task of an entrepreneur.

2. Raising Capital:

After developing your idea, the next challenge you are going to face is the challenge of raising capital. As an entrepreneur, you are the only one who knows the idea to the core. You are the only one who knows the story of the future. Trying to convince investors about something that doesn't exist is definitely a challenge.

There is more to raising capital than just simply asking for money. Most investors want to invest in already established businesses with minimal risk. When building a business from scratch, raising capital will definitely be a business challenge you must face.

To overcome this challenge, you must develop the ability to sell your idea and vision to potential investors. When I say "sell your ideas", I mean improving your communication skill and your manner of presentation. In the game of raising capital, you must have a good story backed by a strong business plan. If you are interested in learning how to successfully raise capital, you can check other articles I have written.

3. Assembling a Team:

The third challenge you must face in the course of developing a business is assembling the right team. When I talk about a team, I am not talking about regular employees. I am talking about a "round table strategic business team" that will meet regularly to brainstorm on ways to grow your business.

As an entrepreneur, you are bound to have strengths and weaknesses. That is the more reason you need to assemble a strong team that will cover up for your weaknesses. A team is a necessity in your quest to build a business. Now finding a business team is just the first hurdle, transferring your passion and vision to your team is the real piece of cake.

You must strive to make sure your team sees the future you see. They must believe in your possibilities and must also be passionate about making that possibility a reality. If they can't grasp your vision, if they can't see they future with you, then they are not worthy being your team.

Your strategic business team should comprise your banker, financial advisor, accountant, attorney or legal adviser and any other specialist that will be of tremendous impact to your business. A question on your mind might be "how am I going to pay this team? My answer is I don't know. You will have to figure it out yourself or better still, you can consider bringing them on board as partners.

If you are still at loss with the thought of assembling a business team, then I will recommend you either take some time in learning how to build a business team or you can visit strategicbusinessteam.com to get some advice.

4. Finding the Right Location:

You might feel that finding a good location is a piece of cake but I bet you that finding a good location at the right price is definitely not easy. I don't have much to write on this but I feel it is worthwhile I bring it to your notice so you can prepare for it. The following are features you must consider before choosing a location. These features are subject to change with respect to the industry of your business:

- Suitable price

- Easy access to raw materials

- Good road network.

- Basic amenities and infrastructures

- Adequate Power supply

- Easy access to cheap labour

- Nearness to high traffic roads

- Moderate state and federal tax

- Favorable Government fiscal and monetary policy

- Favorable federal and state laws.

- Current economic policy and political situation.

5. Finding the Right Employees:

Most writers crank up the process of finding good employees as an easy task. They define finding an employee as simply presenting the job description and the right employee will surface. But I think it's more than that.

Those who are really business owners know how difficult it is to find a hardworking, trustworthy employee. Most employees want to work less and get paid more. Finding a good employee who will be passionate about delivering his or her services is quite difficult.

Employees are your representatives to your customers and the outside world. They are a reflection of your business culture and ethics. If an employee of yours is bad or rude to your customers, it is going to portray a bad image of your company. So you must be careful when hiring employees. Remember the golden rule of business; "Hire slow and fire fast."

6. Finding Good Customers:

The sixth business challenge you will face is the challenge of finding good customers. Note the keyword "good customers." When in the process of building a business from scratch, you will come to find out that there are good customers and bad customers.

You must really be on guard for bad customers. Good customers are really hard to find. A good customer will be loyal to your company and will be willing to forgive you if you make a mistake and apologize. A good customer will try to do the right thing that will benefit both himself and the company mutually.

A bad customer will always look for loopholes in the company's policy to exploit and make some few gains. Bad customers will always try to exploit the company's goodwill and look for ways to rip off the company. Bad customers are responsible for bad debts.

Good customers build your business and bad customers will always try to liquidate your business. Just as you fire employees, you must also be prepared to fire bad customers without hesitation. In the game of trying to find a new customer, always remember the customer that sued McDonald's to court claiming the coffee was too hot.

7. Overcoming Competition:

Competition is the next challenge you will face. Most individuals see competition as a plague but I see competition as a good challenge. I see competition as a benchmark for creativity, the main engine for innovation and quality products at great prices. Without competition, there will be no innovation and without innovation, the world will be stagnant.

I see competition as a welcomed challenge and I want you to do the same. Competition keeps us on our toes and drives us to constantly improve our products and services. But you must be warned. Competition can make your business lose its relevance in the eye of your customers so you must always be on guard. At this point, I leave you with a quote:

"If you don't have a competitive advantage, don't compete." - Robert Kiyosaki

8. Unforeseen Challenges and Expenses:

Just as a sailor prepares for unexpected storm, just as a pilot is always on the watch for unpredictable bad weather and thunderstorms, so must an entrepreneur be prepared for what ever comes. Unexpected challenges can come in the form of:

- Unexpected law suits

- Inconsistent government policy

- Not being able to make payroll

- Unpaid bills and taxes

- Unexpected resignation of staff from sensitive office

- Bad debts from customers

- Loss of market share

- Dwindling working capital

- Inadequate stock or inventory

These challenges, if not handled properly can ruin your plan to build a successful business from scratch. Another challenge you must expect is an unforeseen increase in business expenses. If not handled properly, it might result in constant negative cash flow and eventually, the business failure.

9. Keeping Up With Industrial Changes and Trends:

Change in trends is really a business challenge you must be prepared for. Trends have made and broken lot of businesses. I know a lot of profitable businesses that have been wiped out by slight industrial changes and trends. A typical example is the Dot com trend, where many industrial based businesses were wiped out by new web based dot com companies.

When the Dot com era began, business owners were left with only two options. Either they join the dot com train or they get crushed by the dot com train.

Seasoned entrepreneurs know that trend is always a friend and are always willing to swiftly adjust their business with the current trend. Keeping your eyes open to spot trends is really a challenge but the big task will be your ability to quickly use the trend to your advantage.

10. Exiting the Business:

"In the world of business and investing, your exit is more important than your entry. A good thumb of rule is this; exit before you enter." - Robert Kiyosaki

When building a business from scratch, you are going to face the business challenge of determining your exit strategy. Just as the quote above states, you have to plan your exit strategy before you even start the business. Most entrepreneurs run their business without any plans to exit and even if they have an exit strategy, they find it difficult to implement it.

Before starting a business, it is advisable to always plan your exit. There are benchmarks you can use to determine your exit from the business. Most smart entrepreneurs will use this benchmark as a target and once this specific target is reached, they exit the business. Examples of such benchmarks are:

- Annual sales

- Annual Turnover

- Asset Base

- Market Saturation

- Customer base or number of users. This is more applicable to dot com companies.

Now when it comes to exiting the business, there are three exit strategies you can apply. The exit strategies are:

Turning over the business to professional managers: When your business reaches a certain stage of maturity, you can exit by turning it over to professional managers. In this case, the business still belongs to you but you are not involved with its day to day affairs. You will have to give up administrative role to assume the role of a watchdog. When you exit in this manner, you will have more free time to look into other projects or retire.

Selling the business privately: In this case, you are exiting the business by selling it to a private investor. In the business world, it is called M&A (Mergers and Acquisitions). After the sale and transfer of assets is complete, you have nothing to do with the business again.

Taking the company public: The unique thing about this type of exit strategy is that while you are selling your business (in form of shares) to public investors, you still own and control the business.

Please before you apply any of these exit strategy, I will advise you consult with your attorney or legal adviser. But ultimately, it's up to you to decide the exit strategy you want to apply. Always remember "your exit is more important than your entry."

At this stage, I thank you for reading and taking your time to learn. Till I come your way again, remain blessed.


10 Business Challenges Every Entrepreneur Must Face When Building a Business From Scratch

And just before I drop my pen, if you need Expert Advice on How to Start a Business from scratch; please feel free to visit our blog. In addition, you can also download my free definitive guide on How to Become a Billionaire in less than 10 years.

Friday, January 11, 2013

CORBETT REPORT - BANKS, GOLD AND GUNS

CORBETT REPORT - BANKS, GOLD AND GUNS




We discuss the fudging of the Basel III accords, the state of the Swiss central bank and other central banks around the world, in 2013, the gun control debate in America and much more.


The Corbett Report provides a weekly podcast as well as interviews, articles and videos about current events and suppressed history from an independent perspective.


I am very pleased that my message is reaching an ever wider audience.

Monday, January 7, 2013

Team National MLM Business - Opportunity Or Scam?

Recently, Team National (or National Companies, aka "Big N") has emerged as a very popular home based business opportunity. As the idea of having a successful home-based business has grown in popularity, Team National has positioned itself as a very popular (and somewhat controversial) leader in the network marketing arena.






There are also some very real concerns about starting or participating in a Team National business. I'm about to go through and give an unbiased review of the pros and cons of developing a business and see if we can find out whether Team National is a great opportunity...or a great scam.


Business


Team National - The Good



Team National MLM Business - Opportunity Or Scam?


National Companies is a company developed and chaired by Dick Loehr. At its heart, Team National provides savings benefits packages that allow clients to access discounts to furniture, jewelry, travel, insurance, communications, and more. Located in Fort Lauderdale, Florida, Team National offers people the chance to save money, and also to recruit other people to build a business helping people save money.

The best that Team National has going is the compensation plan. With its binary matrix, it allows distributors the potential to earn a sizable commission off of each benefits package sold. It can pay high, and motivated distributors definitely have the potential to earn decent money.

Team National - The Bad

The first big strike against Team National is the cost of the packages. For a 2 year membership, it costs over 9.00. For a lifetime membership, the package costs a cool ,199.00. If you buy a lot of jewelry and insurance, then it might be a great deal. However, most people joining a business opportunity are not looking to spend that kind of money just to get into business, especially with no guarantee of profit.

Another concern is regarding the true savings that are offered in the benefits package. In an interview with a Team National representative, I was told that the package did offer some savings, but he found that he could always find a better deal just by shopping around. So if you don't like to shop and compare, then the benefits package is probable a great investment. But if you're truly looking to get the best bang for your buck, there might be some question as to how much you can truly save.

Team National - The Ugly

The truly painful thing about starting or growing a Team National business is their marketing plan. Like many network marketing companies, Team National advocates that you chase your "warm market", friends and family. They teach their distributors to use a "baseball" marketing plan that goes like this:

  • 1st Base - Call up a friend or family member, and send them to the 10 minute "Sizzle Call", where they can hear a bunch of hype about making millions of dollars marketing the benefits package.

  • 2nd Base - See if your poor prospect is still interested. If so, 3-way them into a phone conversation with your upline, where you prospect can hear another testimonial about how they can get rich.

  • 3rd Base - If you prospect is still taking your phone calls, then you can schedule a home-viewing, where you can go over to their house, show them a DVD presentation, and do another 3-way call to your upline for extra "validation".

  • Home Base - Closing time! This is where the deal is done.

Growing a Team National business can be a great opportunity. They have a decent (not great but decent) product, but there are plenty of companies that have great products, and many people that market good products never make a dime. There are also plenty of terrible products that generate millions of dollars in revenue (anyone remember the pet rock?) The difference is the marketer, and their ability to target their market effectively.

In closing, I would say that starting and developing a Team National business is lucrative if someone knows how to effectively use the telephone, the Internet, and other effective marketing tools. It is not a scam, but like any business, success will be determined by the skill-set of the marketer. Team National is definitely not a lottery ticket or a stock option - meaning, you do not just buy in and wait for a payout.

If someone does not have the first clue on how to market effectively, then I would suggest they either learn how to be an effective marketer, or else just use the benefit package to save a few bucks.


Team National MLM Business - Opportunity Or Scam?

This article can be freely published on a website as long as it is not modified in any way including the author bylines and active hyperlinks.

Joshua Fuson is a professional marketer, and has marketed dozens of different products and services. He has participated in the generation of over million dollars of revenue in network marketing in past 4 years alone. To find out how, you can see the Team National Success Blueprint

To learn more about growing a Team National business, you can get your Team National Success Blueprint

Sunday, January 6, 2013

McDonalds Business Analysis

'In the 1990s managers will be judged on their ability to identify, cultivate, and exploit the core competencies that make growth possible - indeed, they'll have to rethink the concept of the corporation it self.'






C K Prahalad and G Hamel 1990


Business


Organizations do not exist in vacuum. They operate within a competitive industrial environment. Analyzing its competitors not only enables an organization to identify its own strengths and weaknesses but also help to identify opportunities for and threats to the organization from its industrial environment. SWOT analysis is a systematic analysis of these factors and the strategy that reflects the best match between them.



McDonalds Business Analysis


Let us analyze these principals in relation to the core competence of McDonalds, one of the largest food chain companies in the world. Let us first start with the strengths and the positive aspects which define the performance of this company. How can we define the company's strengths? Strength is a distinctive competence that gives the firm a comparative advantage in the market place. For instance financial resources, image, market leadership and buyer supplier relations etc

McDonalds is the no: 1 fast food chain stores with a 40 million customers visiting it per day. It has over 30,000 branches in 120 countries. It derives 80% of its revenues from eight countries like Canada, Brazil, Germany, France, Japan, UK, Australia and US. The greatest strength was creating an image in the minds of the people and introducing them to the fast food culture. Delivery speed, customer care and cleanliness are the core strengths on which these stores expanded. They created a corporate symbol and their advertisement campaigns were highly successful in establishing the brand image and logo in the minds of the millions. Two main competitors generally identified with McDonalds are the Burger King and the KFC. McDonalds marketing strategy is concerned with the internal resources, external environment and its basic competencies along with its share holders.

McDonald's product value is also its greatest strengths. Customers know what to expect when they walk into a McDonalds store. It gives great emphasis to human resources by satisfying both the customer and the employees. Next is the innovation aspect wherein new products line up to catch up with the new trends and tastes of the people. Its diversity into other new business ventures can also be considered as its strengths.

How effective are these strengths to the company in the long run? McDonalds today is not that amendable as it was during its inception. What are the driving factors which results in its present decline in terms of sales and services? To analyze this factor we have to look at the weaknesses part of the companies business and marketing strategy. What can generally be termed as a weakness of a company? The same factors which were considered as strengths also become a weakness if it impedes the overall performance of the company.

Customer trends change and so does their choices. People are generally tired of the same brands that they had been using over the years, so when they do not see the expected innovation they migrate to new brands. Moreover people see McDonalds every where and this over exposure might also be a reason for abstinence. Moreover maintaining the standards of such a huge chain becomes feasible and when there is lack of quality service in one store it effects the whole brand.

The secret of any marketing strategy is to reach the target audience. And here again the target audience should be chosen carefully. In the case of McDonalds as projected in its ads, the targeted audiences were the kids. Demographics and customer financial and psychological aspects define a business concerns success. Health conscious women and senior citizen comprise the major population but kids soon grow out to become adults. Recent law suits and documentaries resulted in the companies recent innovation and a major change related to health related product ranges and this switch over as per the needs of today's trend and needs has increased the lost popularity of McDonalds a bit.

All the above factors point out the external strengths and weaknesses. There are also internal factors which affect the performance and overall benefits the company stands to enjoy. Kids based marketing strategy which was earlier a weakness has changed since 2003. Now more teenagers and adults rule the McDonalds ad world. The research and develop which lacked earlier is also looked into and the brand quality is being defined with various research and development options today. McDonald at one stage started concentrating on expansion and growing big that it missed out on key factors like quality maintenance and R&D.

One major threat to any brand is its relationship between the management and the franchise dealers. Organization strength is the back bone of any concern and when that starts shaking the whole system will collapse. But slowing McDonald is recovering from all these weaknesses as its brand managers can easily communicate, compare and improve their services through the latest technological developments wherein they can use the internet to motivate, compare and improve upon other centers performances.

The overall analysis of all the external and internal strengths and weaknesses on this company should be linked in order to draft a sustainable plan for the companies' further improvement. For any improvement or expansion the internal resources must be readily available. And thus analyzing this aspect can lead to a modified strategy to suit its vision. Keeping in mind the available resources the planner should think globally. Hence making use of all the core competencies the firm can definitely sustain in the competitive market.

The change in the top managerial level has creating a new wave in its performance and major changes have been implemented to retain and sustain the brand quality and innovation. As the new CEO rightly quotes,

"The world has changed. Our customers have changed. We have to change too."

James R. Cantaloupe, Chairman and CEO, McDonald's, 2003

Now let us analyze the sustainable competitive advantage of the company. What is sustainable competitive advantage? How can it be related to McDonalds? SCA is the advantage a company has which is difficult or impossible for other companies to possess or break through. It can either be the brand, dynamic customer care, cost structure or its patent. Whatever the advantage in order to be considered as sustainable it should either be proprietary or distinctive. Other than this three different aspects that help in SCA are,

o The managerial and organizational process should share a good integration and coordination. The much needed 'value' is created thereby as everyone strives to work for a common goal. The organization should learn and bring about changes according to the need of the hour and should always be flexible to changes in the environment such as customer trends, legal or government restriction and developments in the technology. McDonalds is presently concentrating on this advantage by concentrating on organizational behavior and managerial expertise. Previously this advantage was ignored as the organization was more into expansion of its outlets over the globe than strengthening its core advantage. As the result the revenue did not see much of a change while newer outlets were open. The company suffered a massive loss first time since their inceptions which further lead to the change in the managerial heads.

o Technological, structural and financial assets of a company are excellent market position which helps in the SCA. McDonalds no doubt is abundant with such aspects like structure, technology and finance. To identify and implement these assets in the proper direction towards the improvement of the company is all that is needed. After 2003 the company has really started to concentrate on its greatest advantages.

o Most of all the greatest advantage is the vision or the dream with which the company was started. Sustaining this dream over the years is any companies' greatest advantage. A brand usually revolves around this vision sustaining this vision and working in lieu with it is a great SCA. McDonalds was started out to help people who had very little time to cook or was too busy to get into a proper restaurant. The vision was to provide quick service, cheap products and quality satisfaction. Keeping this vision in mind the company which slackened a bit because of incompetent franchise holders is being weeded and new and better people are put in this place as the torch bearers of the company sustaining and living the vision.

To sum it all up SCA means implementing the best value based strategy using all the advantages which are unique to the company and that which cannot be copied or replicated by other competitors. The importance of this SCA can be evident by the reply the great investment guru Warren Buffet gave when asked about how he evaluates his investment portfolio. He simply answered 'sustainable competitive advantage'. Hence based on the dynamic integrated and intelligent human resources can always be the only dependable and sustainable SCA.

Outsourcing boom or doom in today's business environment

Today everything is outsourced from employee appointment to finance and customer care. No organization is best enough to handle all kinds of work. Moreover concentrating on every detail is not possible with a big concern especially like McDonalds. But great care should be taken not to outsource the core competences of the company. General advantages of outsourcing are cheap service, knowledge of markets offshore, flexible resources, speedy operations, expansion in supplier relationship etc. most of all the company can concentrate on its core competencies and outsource rest of its operation. Recently McDonald has tested its drive through order facility. Wherein it makes sure that the order placed with the outlet is accurate. The order taken by the outsourced company is reverted back to the home restaurant. These call center has a digital camera which clicks the vehicle you drive through and the delivery man back home can integrate the order and the person who placed it using the image of the car. Outsourcing thus helps in the increase of the external suppliers and fills up the difficulties faced because of the lack of the latest technologies and other innovations.

What started of as a success story with McDonalds had to face a number of risks, competitions and major set backs. What makes it still strong and ranked among the top business concerns is its core competences and the sustainable competitive advantages both internal and external. Of course keeping up with the changing times the company has also set foot in outsourcing but the point to keep in mind here is not to be driven away by this outsourcing mania. This company has started to revert back to its golden glory recently because of large scale revamping of its organizational and structural changes being implemented.

Conclusion:

No particular competitive strategy is guaranteed to achieve success at all times. Risk attitudes can change and vary by industry volatility and environmental uncertainty and several internal conditions also might be involved. Thus the "four P's" of marketing (product, price, place and promotion) provide a good starting point for consideration of the requirements of strategy implementation in the marketing function. The mix of these marketing elements should be appropriate and the plans for each of the elements should also be appropriate.

The marketing function is consumer oriented and hence marketing decisions are based on the careful identification of consumer needs and on the design of marketing strategies to meet those needs. The distribution system brings the product or service to the place where in can best fill customer needs. Access to distribution can mean all the differences between success and failure for a new product. Because many products require support from distribution channels in the form of prompt service, rapid order processing etc the choice of distributors, wholesalers and jobbers is extremely important.

Promotion is more than advertising. The location, size and nature of markets which the business strategy defines will guide promotion mix decisions and should indicate the content of promotional material as well. Pricing is a complex issue because it is related to cost, volume, trade offs etc and because it is frequently used as a competitive weapon. Pricing policy changes are likely to provoke competitor response. Using price to jockey for position can lead to price wars, which usually hurt all participants.

Marketing has received increasingly greater attention in the competitive business since the early modern era. The old concept of marketing focused on the firms existing products and considered marketing to consist of selling and promotion to maximize sales at a profit. The new concept however focuses on the firms existing potential customers and seeks to earn profit through customer satisfaction with an integrated marketing program.


McDonalds Business Analysis

I am a freelance writer inspirational and hard working. For me work is worship. I love to do deadline oriented jobs as it is a great test to my vitality, skill and my creativity. I have an unending passion to learn more things. I learn from my failures and drive through success equally.

REALITY CHECK - GOLD, SILVER & THE ECONOMY

REALITY CHECK - GOLD & SILVER

"Throughout all my years of investing I have found that the big money was never made in the buying and selling. It was made in the sitting".

These words of wisdom are from Jesse Livermore, accredited as being one of the greatest traders of all time.  The paradox is he did not make his fortune by trading but by sitting on his positions.

Please find below an interview between King World News and Eric Sprott,  concerning the current economic situation and the beat down on Gold and Silver.

Eric is a very successful investor and develops several of the themes mentioned in my recent Blog post "Happy New Year".

http://www.kingworldnews.com/kingworldnews/Broadcast/Entries/2013/1/6_Eric_Sprott.html

Enjoy !!!


THE TRILLION DOLLAR COIN

THE TRILLION DOLLAR COIN

In a financial world composed essentially of complete absurdity, a new idea has been floated to create a new USD 1 Trillion Platinum coin.

The US treasury cannot print its own money but can in exceptional cases mint a coin. The idea is that Mr Geithner gets the US Mint to mint the coin, worth USD 1 Trillion, and then goes the the Federal Reserve to deposit it in the Treasury bank account, thus reducing the overdraft and avoiding the debt ceiling. So far so good ???

There is a small technical problem, that Platinum is an extremely rare element, with an annual production in 2010 of 200,000 Kg. With a current market price of USD 50,000 per Kilo annual production equates  to approximately USD 10 Billion.

Hence a USD 1 Trillion coin would represent 100 years of future Platinum production.

This idea has been lauded by Nobel prize winning Keynesian economist Paul Krugman.

This idea should inspire other countries, economists and Central Bankers. Amongst the variants on a theme which spring to mind are:

The EU could create a new Platinum coin and call it "Democracy" as they would be delighted to deposit that deep in the ECB vaults for generations to come.

France could mint their Platinum coin in the form of a sacred cow and call it "Entitlements" and place it in La Place de La Republique, awaiting the next revolution.

The UK could mint a Platinum coin with inscriptions in Urdu, Romanian and Polish so the population could understand what is was.

The Swiss could mint a Platinum coin called "Banking Secrecy" and throw it into the deepest part of Lake Zurich.

The Club Med countries could announce they were going to  mint a Platinum coin called "Bail-out" just as soon as Germany sent them the metal.

Germany could mint a Platinum coin, but they won't, because they are solvent, and more important they are not that bloody stupid.





Saturday, January 5, 2013

HAPPY NEW YEAR

HAPPY NEW YEAR

Welcome to another year of Blogs, radio interviews and TV appearances, for the Geneva Business Insider.

The year 2013 promises to be full of dramatic events as the wholly unsustainable spending and money printing spree reaches its mathematical limits.

While it is impossible to predict exactly, when and what will be the final catalyst, everything necessary for an earth shattering economic crisis, has already been baked into the mix.

It does seem that the Central Banks, and the TBTF bankers and politicians have stopped lying, at least to themselves.

A currency debasement war is in full swing, with all major central banks committed to money printing on an unprecedented scale, debt to GDP ratio's everywhere are reaching unimaginable levels, and a global slow is evident for all to see.

The next stage, traditionally is an outright trade war, when debasement fails, and thereafter, heaven forbid, a shooting war.

The most interesting anomaly in the year end ramp up of stocks and bonds, has been the take down of Gold and Silver, prior to and just after the holidays.This move is exactly the opposite of what should be happening when money printing is destroying the value of paper currencies.

The Central Banks no longer have an alternative to QE by whatever name it be called. If they stop printing no-one would buy the Government Bonds, leading to collapse; or bond interest  rates skyrocket and trigger a collapse in the derivatives market. In both cases it would require an immediate emergency restart of QE.


Bearing this in mind, anyone in Bernanke’s position, with no remaining options on the table, and no viable Plan B, would do the same as he does…..lie and print, while at the same time suppressing precious metals prices, the canary in the Gold mine.
Therefore all the MSM Mope, the apparent CFTC blindness, and the Bullion bank manipulation, are part of the desperate last attempts to avoid the inevitable.
My philosophy is just sit tight, have faith and enjoy the fireworks when they finally come. It will be so spectacular, it will more than compensate precious metals investors, economically and emotionally for all that has gone before.




KEISER REPORT INTERVIEW No. 378 "Whammies of Wall Street Witches"


KEISER REPORT INTERVIEW No. 378 "Whammies of Wall Street Witches"

Please find below a link to a recent Russia Today (“RT”) TV interview between myself and Max Keiser of The Keiser Report.

We discuss amongst other topics, the Swiss currency peg, the global game of honesty limbo in the financial sector, and hoping that midnight never comes for "Alice in Switzerland".

To listen to the broadcast, my part as of  minute 12.45,  please click on the link:

http://www.youtube.com/watch?v=S7ML74rOXlw

The Keiser Report is hosted by Max Keiser and Stacy Herbert, it airs three times a week on RT and provides current topical financial news and analysis. The program format is discussion between the co hosts followed by an individual interview, in this case with my self.

The show is controversial and thought provoking and a challenge to the financial mainstream media’s carefully orchestrated group think. This style has gained them the reputation of being the “most feared people in the financial media” according to The Huffington Post study, just ahead of another excellent financial news analysis web site, Zero Hedge.

The reason why Max and Stacy are feared is essentially because they tell the most rare and feared thing in the financial mainstream media of today, THE TRUTH. 

Increasingly, thinking people are becoming aware that they are being deliberately misled by the media and are turning to alternative sources for information. 

For this reason it was a particular pleasure for me to be invited back on their show and to give my input. 

 I am very pleased that thanks to Max, Stacy and RT, my message is reaching an ever wider audience.

Wednesday, January 2, 2013

Business Meeting Thank You Note Samples

After just about any meeting, successful or note, it never hurts to follow up with a thank you note. It shows you respect your client's time and even if your product wasn't a good fit this time, your client knows you're a courteous, professional colleague he'd like to do business with again.






Email or snail mail? You know best; think about the client's company culture. Usually email is fine, especially if you're thanking for something informal like time.


Business


Your tone is also something only you can gauge. When in doubt, more formal is better. You don't have to be cold or stuffy but do be respectful.



Business Meeting Thank You Note Samples


Here are a few examples you can customize to your own situation.

Example 1:

Dear Todd,

It was a pleasure meeting you yesterday. Your ideas on new approaches to sales in our region were insightful and a great help to me. Thank you for making time to meet with me and for sharing your thoughts.

Sincerely,

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Dear Dr. Price,

Thank you for seeing me yesterday. I appreciated the chance to discuss our new products with you. Your opinions are always helpful and interesting. I hope the latest product will fit your needs.

It's always a pleasure to see you!

Best Regards,

-----------------------------------------

Josh,

It was a pleasure to finally get a chance to meet you today. Your research project sounds very interesting and offers a compelling value proposition to to the mobile phone carriers. As discussed, my team has done extensive work in the type of data collection that your research requires.

Please let me know if I can provide you with more details about how we would work on the project.

Look forward to speaking with you soon.

-----------------------------------------

Dear Paul,

Thank you for your time today. Jack and I very much appreciated your input on our new business development strategy. I know that you have a number of demands on your schedule right now so the fact that you took as much time as you did to guide us is even more welcome.

We will be sure to circle back with you when the plan is finalized in order for you to provide your stamp of approval as well as any final comments.


Business Meeting Thank You Note Samples

Read more thank you note samples for other business topics at http://www.Thank-You-Note-Samples.com/business.html

Kathy Milano is the founder of the website http://www.Thank-You-Note-Samples.com, a free resource for thank you note topics such as wedding gifts, job interviews, business meetings. For more about Kathy's professional background, see http://www.Thank-You-Note-Samples.com/about.html